The low down on Neutrogena Naturals

July 11, 2012


Brand-makers are pretty clever. They’re catching on to the fact that when they say natural we want to know just how natural they are. Enter Neutrogena Naturals.

This skincare line popping up on drugstore shelves actually has a guide on the back telling you where their, say, glycol distearate comes from. Well, sort of. They tell us it’s “vegetable-derived.” Vague, maybe but smart? Yes. They know consumers don’t know whether glycol distearate is a man-made chemical or a naturally-derived and perhaps chemically processed but nonetheless naturally-derived ingredient. This little back-of-bottle guides allays those fears.

How does it stack up? To be honest, I’d say Neutrogena Naturals is actually far cleaner than it’s conventional products and better than most drugstore picks, since the products are free of petrochemicals, parabens, dyes, sulfates and here’s a biggy: their synthetic scent is phthalate-free. However, they still need to toss their palm-derived ingredients (say no to rainforest destruction!) and could easily go “parfum-free” to avoid a cocktail of sensitizers and other potential hormone disruptors, but this is a pretty fair start. If you want to contact Neutrogena to congratulate them on their naturals line and ask them to take the next step and offer a totally unscented, palm-free version, get in touch here.  While you’re at it, ask them when they’re going to be cruelty-free. Neutrogena’s parent company Johnson & Johnson is on PETA’s list of companies that DO test on animals.